The Government of Vietnam has issued Decree No. 342/2025/NĐ-CP, providing detailed guidance on the implementation of the Law on Advertising. The Decree consists of 5 chapters and 32 articles, establishing comprehensive rules governing advertising activities across multiple platforms and product categories.
Read the full decree here: See attached Vietnamese document (English translation not available).
Purpose of the Decree
- To provide detailed implementing guidance for the Law on Advertising.
- To regulate advertising content, formats, and conditions applicable to specified product and service categories.
- To establish standards for advertising on digital platforms, specialized media, and network-connected displays.
- To govern the promotion of national brands on local radio stations
- To integrate advertisements into cinematographic works
- Establishment of representative offices of foreign advertising companies in Vietnam
- To define roles and responsibilities of state authorities in supervising advertising activities.
It identifies 11 product and service categories subject to specialized advertising regulations:
- Cosmetics
- Food
- Milk and nutritional products for young children not falling under Clause 4, Article 7 on the Advertising Law, including substitutes for breast milk for children under 24 months of age, supplements for infants under 6 months of age, feeding paraphernalia, and artificial nipples
- Household and healthcare-use chemicals, including insecticides and disinfectants
- Medical devices
- Medical examination and treatment services
- Plant protection products; veterinary medicines; animal and aquatic feed; environmental treatment products
- Fertilizers
- Plant seeds
- Medicines
- Alcoholic beverages, including spirits below 15 degrees, beer, and other food-based alcohol products
Key Highlights
Amendment to Medical Device Advertising Regulations
Decree No. 342/2025/NĐ-CP amends Article 62 of Government Decree No. 98/2021/NĐ-CP, concerning the management of medical devices. As a result:
- Advertising of medical devices is now governed by the Law on Advertising and its implementing regulations,
- Instead of being regulated solely by Decree No. 98/2021/NĐ-CP as previously applied.
This marks a significant shift in the regulatory framework applicable to medical device advertising.
Medical Device Advertising Requirements
The Decree outlines several mandatory compliance obligations for medical device advertisements:
Mandatory Content
All medical device advertisements must clearly include:
- The name of the medical device and its intended use
- The name and address of:
- The registration number holder or importing entity (for devices requiring registration or import license), or
- The advertising entity (for devices not subject to registration or import license requirements)
Warnings and Storage Conditions
- Any relevant health warnings or storage instructions must be prominently displayed when applicable.
Broadcast Advertising Requirements
For advertisements on radio and television:
- The mandatory information listed above must be clearly presented to the audience.
Prohibited Advertising Content
Medical device advertisements must not include:
- Images or information depicting medical facilities
- Images or information featuring medical professionals or healthcare personnel
Removal of Prior Approval Posting Requirement
- The previous requirement to publicly post medical device advertisement content on the medical device management portal has been abolished with the issuance of this new Decree
Implications to Clients
Medical device manufacturers and distributors should closely monitor developments in Vietnam’s advertising regulatory framework, particularly following the issuance of Decree No. 342/2025/NĐ-CP.
Clients are advised to:
- Review all existing and planned advertising materials for compliance with the new content and presentation rules
- Adjust advertising strategies to avoid prohibited imagery or claims
- Ensure mandatory information is clearly and accurately displayed
- Stay attentive to any additional guidance or implementing regulations from the Ministry of Health
Further updates will be provided as new regulatory guidance becomes available.
Effective Date
15 February 2026
Upon the effective date:
- Government Decree No. 181/2013/NĐ-CP dated 14 November 2013, and
- Government Decree No. 70/2021/NĐ-CP dated 20 July 2021 (which amended Decree No. 181/2013/NĐ-CP)
will cease to be effective.
For Inquiries
For inquiries or support regarding regulatory requirements for medical devices in Vietnam, please contact sales@andamanmed.com.
